LMA Senior Marketers' Program
Posted Friday April 18, 2008, 10:45 am, Over one day old
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If you've always wondered why we see odd prices so often ($19.95 vs. $20.00), the article gives the answer. What is more, those who started with the round number as their mental anchor were much more likely to guess a wholesale price that was also in round numbers.
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Trust me on this one. If you EVER view photos or other images in the web, you've got to try PicLens. Easily the coolest thing you'll see on your computer this year. Don't believe me? Check out this demo. I love it!
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