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Richard Edelman - 6 A.M.
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The following posts link to A Commitment:
From Don?t just listen. Observe.
Posted Wednesday December 3, 2008, 11:24 am, 10 hours, 37 minutes old"or figuratively - with our voices, our emails, or a click of our mouse. Our individual voices are more amplified than ever before, thanks to blogs and Twitter, review sites, and user generated content. And our collective voices can sway politics, unmask dishonesty, or even help save a life . Customers of businesses want to have a vote. They vote with their wallets, their recommendations and referrals, their long-term loyalty. Can you let go enough to give the communities in which you participate a voice in your"
From Which Social Media Apologies Rebuild Trust?
Posted Saturday November 22, 2008, 2:41 pm, Over one day old"form of communication. Simply said and complete, a sincere apology shows respect, inspires confidence, and makes a great step toward rebuilding the trust to move forward. Here are five well known social media apologies ? Dell?s 23 Confessions A Commitment On Edelman and Wal-Mart JetBlue Launches Cross-Media Apology Campaign Turner Broadcasting Apology Letter Motrin In your opinion, which social media apologies rebuild trust with the community? ?"
From SEMClubHouse - Key Relevance Blog
Posted Tuesday October 21, 2008, 7:35 am, Over one day old"toughest situations in social media in the past couple of years. From Walmart to MSN, there have been some big stumbling blocks along the way, but Steve was open enough to say they?ve learned a lot over the last couple years. I even pointed out how Mr. Edleman takes ownership for those mistakes, and how they?ve helped their clients over their mistakes. Steve pointed out Walmart?s CheckOut blog as an example. So what was the conclusion? That ?what?s ethical? is not something written in stone, because this industry is constantly"
From Passion, Relationships and Thought Leadership
Posted Monday October 20, 2008, 10:01 am, Over one day old"enough and hard enough and they would take notice and respond in comments, or otherwise. Bloggers realized their power for change and took their platforms seriously, calling into question media accounts in politics, public relations nightmares such as Edelman?s Walmart stunt and other such things. On this blog, I?ve taken this tack in the past flaming my friend Duncan Riley and earning my place, for a time, in the Google hierarchy as #3 for ?How to be a whore?. "
From Cooler Insights
Posted Saturday August 16, 2008, 2:54 am, Over one day old"or how often you truly give to your favourite charity. Trying to fudge it or ignore the problem will not do. Doing it on prime-time news is suicidal (even if you are a Hollywood actor or actress). Just ask the list of companies who have done it - Walmart & Edelman, Worldcom Whole Foods and Kryptonite Locks among others. Denial is a poor strategy to follow deception. Being transparent in marketing means being honest, sincere and open without giving away the game to your competitors. It means revealing"
From Montreal Social Media
Posted Thursday May 15, 2008, 8:35 pm, Over one day old"blogging business case: Wal-Marting Across America the story: Fake blog about two people RVing across the States (BusinessWeek?s coverage) behind the blog: Wal-Mart and its PR firm Edelman. main mistake: Edelman admits to ?failing to be transparent about the identity of the two bloggers from the outset.? blogging business case: The Zero Movement website the story: Not only a fake blog, but a fake community supporting Coke"
From Hiring The Internet
Posted Monday May 5, 2008, 6:01 am, Over one day old"whistle-blowing are common activities among bloggers. Soon enough, people caught on and discovered that the writer of the blog was hired by Edelman (Edelman?s stance at first: ?allegedly?), and the resulting controversy forced both Wal-Mart and Edelman to defend themselves. The most ironic piece of this marketing foozle is that the flog was a complete violation of the Word of Mouth Marketing Association?s Code of Ethics, which Edelman helped create! Just to clarify, a company writing its own blog"
From Actimel, Dasani, Danone, Coca Cola y los blogs corporativos
Posted Friday May 2, 2008, 3:04 pm, Over one day old"on line, donde a priori el control de los mismos es anárquico. El caso del blog falso pro Wal-Mart ya dió vueltas por la red y se convirtió en un claro ejemplo de lo que las compañías no deben hacer, así como también -creo yo- la forma responsable de asumir el tema y disculparse del episodio (no creo que todos se animen a hacerlo). El caso conocido como Dell Hell también marcó un auspicioso desenlace luego de una importante crisis, para una compañía que supo reaccionar a tiempo y bajo los parámetros esperados por"
From Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
Posted Thursday April 24, 2008, 8:49 am, Over one day old"whistle-blowing are common activities among bloggers. Soon enough, people caught on and discovered that the writer of the blog was hired by Edelman (Edelman?s stance at first: ?allegedly?), and the resulting controversy forced both Wal-Mart and Edelman to defend themselves. The most ironic piece of this marketing foozle is that the flog was a complete violation of the Word of Mouth Marketing Association?s Code of Ethics, which Edelman helped create! Just to clarify, a company writing its own blog"
From The Engaged Consumer
Posted Thursday April 10, 2008, 5:06 pm, Over one day old"my inbox/mailbox/living room?but hey, when it comes to my stuff I?m sure they want what I?ve got. I?ve just got to tell them. Often.? BTW, I?m doing my best to stop that. And I am DEFINITELY not alone in my remorse. See this. And this. And this. The great thing is that ?new? marketing (done right) makes it easier than ever to treat others as you?d like to be treated. And in many ways it?s easier to mea culpa for mistakes. Because we?re all going to make them."
From Edelman Digital China: PR steps up to the plate for IWOM
Posted Monday March 17, 2008, 2:34 pm, Over one day old"in terms of ?getting? IWOM. Of course, I always expected PR firms to put up a fight. Enter Edelman China. Worldwide, Edelman is seen as one of the first and best firms to integrate IWOM into its PR practice. And while there have been setbacks (the Walmart flogging incident in the US shows the bruises of a pioneer), all in all, they have pushed forward admirably. Recently, Edelman set up Edelman Digital, a global practice being rolled out in all markets, to be headed by Rick Murray out of Chicago. I met Rick in Chicago in"
From Trust: It's A Matter of Ethics in PR Says Professor
Posted Thursday February 28, 2008, 2:36 pm, Over one day old"consumer-driven sites written entirely by brand champions, turned out to be word of mouth campaigns developed and delivered by Edelman. For more information, visit: http://www.intuitive.com/blog/edelman_screws_up_with_duplicitious_walmart_blog.html and http://www.edelman.com/speak_up/blog/archives/2006/10/a_commitment.html. First scenario: the company that built its reputation on transparency had to come clean - and quickly. It did with a swift mea culpa and simultaneous action to realign with its organizational values. "
From Myspace Is Bald-Faced
Posted Wednesday February 27, 2008, 7:59 pm, Over one day old"Apparently, it already has. Let?s remember the Edleman and Wal-Mart blog situation that gave all PR bloggers a black eye when their Working Family?s For Wal-Mart blog was outed as a PR blog. CEO Richard Edelman, said, in a blog statement, that they had failed to be completely transparent. AH! There we have it. Transparency. What do we risk sacrificing by investing in the internet, the promised land of cheap and easy social media opportunities? Transparency. The only upside about this"
From Business and Blogging
Posted Sunday February 3, 2008, 11:22 pm, Over one day old"PR, had not heard of the WOMMA code of ethics. But ironically, CEO Richard Edelman, was not only responsible for the ?flogs?, he also helped co-author the WOMMA code of ethics! WOMMA put Edelman PR?s membership under review. Edelman apologized and posted about his company?s response to the controversy. Some notable bloggers accepted the apology, while others felt the company got off too lightly. Regardless of where you fall on the controversy - the message should be clear - this"
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