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The Corporate Blogging Book

Absolutely Everything You Need to Know to Get It RightForeword by Bob Lutz, global vice chairman of General Motors and corporate blogger By Debbie Weil (Penguin Portfolio, 2006)


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And the sub-title of The Corporate Blogging Book is...

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.

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