Andrew McAfee Interview on Enterprise 2.0

Posted Monday February 5, 2007, 9:25 am, Over one day old

We don?t need to put in place super hard incentives to encourage participation. I don?t think they have to be bloggers but it falls back on coaching and this vague word of culture which turns out to be incredibly important, and on signaling to the organization the behaviors they want to see.

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