Be It, Don?t Buy It

Posted Thursday December 13, 2007, 3:56 pm, Over one day old

We should encourage our clients (disclosure: all companies mentioned in this paragraph are Edelman clients) to take on issues that are central to society?s good, from environment (GE?s Eco-imagination) to living wage (Starbuck?s fair-trade coffee) to female self-image (Dove?s Real Beauty).

This post digest is 7% of the original post size.