Brand Connectors Drive WOM

Posted Monday June 30, 2008, 5:04 am, Over one day old

I sat in on a conference call hosted by the Marketing Leadership Council, called Unleashing the Power of Word-of-Mouth Brand Advocacy, by Steve Knox from P&G Tremor.    What triggers are you providing to allow?talk? about your brand to occur naturally?

This post digest is 21% of the original post size.