Buyers have two evaluation frameworks - a social and a market framework

Posted Monday April 14, 2008, 3:44 am, Over one day old

Market norms on the other hand are cold and calculated, with exchanges being sharp-edged: wages, prices, rent, etc. | | One of the experiments recounted by Ariely involves three groups of people who were asked to do a repeat task for 5 minutes - combining circles and squares on a computer screen.

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