CBS and TiVo advertising Deal

Posted Friday January 26, 2007, 5:25 am, Over one day old

CBS was subsequently happy with the increased promotion for its shows. Now CBS has cut a deal with TiVo to actually encourage TiVo users to record its shows. From February 6th TiVo will embed interactive tags for two weeks to encourage TiVo users to record CBS' entire new Monday-night lineup.

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