Can Consumer Mags Profitably Transition To Digital? Credit Rater Fitch Is 'Skeptical'

Posted Friday July 11, 2008, 12:56 am, Over one day old

In a report entitled U.S. Consumer Magazines: Weakness To Continue?But Better Positioned Than Newspapers (PDF is here ), the credit ratings agency points to the crowded and varied field of web publishers and the fact that online mags' ad revenues make up less than 5 percent of the total ad market.

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