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Debbie Weil on CEO blogs, how to write a thought leadership blog and corporate blogging. Debbie is the author of the forthcoming The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right for Penguin Portfolio (2006).
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Posted Wednesday June 11, 2008, 3:40 am, Over one day old
One of the mantras in social media circles these days is: "This is not just about blogging."
So while blogs and blogging may be "old news" to organizations and marketers immersed in social media, they are still decidedly a new new thing for many corporate folks.
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