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A marketing research practitioner's examination of some of the interesting facets of the survey research business.


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Exxon challenge

Posted Thursday May 11, 2006, 10:07 pm, Over one day old
They could have run one hell of a consumer promotion with that budget. They could have called it the " Exxon Challenge ". Here's how it might have worked: First, Exxon would conduct an internal database query of their ExxonMobil SpeedPass Card holders.

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