"If you don't know where you are going, any road will take you there," wrote Lewis Carroll in "Alice in Wonderland." Marketing Roadmaps is Susan Getgood's blog about where we are going as marketers, with a little bit about where we've been (the wrong turns and the right turns.) It's also about turning down new roads to explore new ideas. I hope you'll join me on the journey.
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I'm just hoping that the end result is that we dump the phrase Web 2.0 altogether and find a nice "open-source" term, with a bit more meaning and a lot less hype. :-) Shel Israel suggests "social media."
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