Google's Brand Champ at YouTube Off to Greener Pastures

Posted Tuesday June 3, 2008, 8:12 pm, Over one day old

I think looming even larger is the culture inside Google, one that does not support traditional approaches to supporting brand marketing. But unlike MySpace, which reports into a media culture at Newscorp (Rupert Murdoch made this point at D last week), YouTube reports into a technology culture.

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