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Debbie Weil on CEO blogs, how to write a thought leadership blog and corporate blogging. Debbie is the author of the forthcoming The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right for Penguin Portfolio (2006).
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Posted Sunday June 8, 2008, 7:47 am, Over one day old
Jeremy Pepper, who blogs at Pop!
The first question before jumping into social media because it's the buzz right now is to ask "why am I doing this?" - if you can answer that, then put together what tools are going to work best to reach the right community.
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