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POP! PR Jots

What started as a diary of the trials and tribulations of starting my own public relations firm, POP! Public Relations, and has transitioned into commentary - my opinions and views - on public relations, publicity and other things that strike my fancy.


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Ramping up for the Super Bowl

Posted Friday January 26, 2007, 5:11 am, Over one day old
The Super Bowl is coming. The value of the press can help get a brand name in the popular lexicon, help reach consumers - all because a good number of people watch the Super Bowl more for the advertisements than the game itself.

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