Ritual: The Forgotten Sweet Spot of Old Media

Posted Monday July 7, 2008, 9:04 am, Over one day old

But beyond the practical there?s an emotional element too, and perhaps the challenge of?old? media is to capture some of these emotional connections?newspapers strewn around in Starbucks, free, throwaway radios for listening to commentary at big games?in order to inject fresh life into the medium.

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