Organizations Get the IT They Deserve
Copyright 2006
When you talk to someone who's starting a business, ask them what they do--you can tell how far along they are by the answer you get. You might find it a little discouraging to think that you're going to be a year into something and still discovering new ways to think about it.
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The following posts link to Starting a High Tech Business: What's Your Story:
" You may think that it's weird that you could start a company and not know what you do, but in fact it's quite common. Oh, you know what you do on many levels, but telling other people about it can present some challenges. In an earlier post in this series I wrote about finding your story. Same idea. When you start to tell others about your product or service, they invariably try to understand you by comparison. "Oh, so you're just like [insert company name here]" or "Oh, so you're a [insert product"
" » Starting a High Tech Business: What's Your Story "
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