Successful formulas do not always work for others - especially when you miss the key ingredients

Posted Thursday July 27, 2006, 12:44 am, Over one day old

Whenever a company finds a new and successful way to reach a goal, or to reach a hard-to-get-to audience - many others follow quickly - copycatting the original company, often times with dismal results. And the third one is that best practices are not always portable from one company to another.

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