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Lee's new and improved blog that helps you communicate better for better business results. Lee is one of Australia's leading thinkers on communication strategy in an online environment.

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Viral video - another superb example

Posted Monday May 26, 2008, 10:46 am, Over one day old

Coutesy of the ever-sharp man in black, Mitch Joel, comes a Weezer video that was designed from the outset to ‘go viral’.

Absolutely superb!

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