WOM: What will $3.7 billion do to WOMMA?

Posted Wednesday December 12, 2007, 6:08 pm, Over one day old

More and more CMOs, Communications Officers and, even, CEOs will see these numbers and the power of word of mouth marketing and adopt programs even as we still work on an industry standard measurment model. | | | Next year, the Summit will be different since a lot more will be seen as at stake.

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