"If you don't know where you are going, any road will take you there," wrote Lewis Carroll in "Alice in Wonderland." Marketing Roadmaps is Susan Getgood's blog about where we are going as marketers, with a little bit about where we've been (the wrong turns and the right turns.) It's also about turning down new roads to explore new ideas. I hope you'll join me on the journey.
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Big blog kerfuffle over the social media press release. What are they interested in, how will this story be more compelling to them, how can I make this a better story for the person/people who are listening, what parts of the story will make them want to participate, pass it on, and so on.
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