Tags: advertising
Tags: advertising
Web 2.0 companies prefer YouTube to Super Bowl
Posted Friday February 2, 2007, 1:04 am, Over one day old at Media Culpa
Read Web 2.0 companies prefer YouTube to Super Bowl (Links)
Super Bowl buzz is climaxing
Posted Friday February 2, 2007, 1:04 am, Over one day old at Media Culpa
Read Super Bowl buzz is climaxing (Links)
TiVo taking on Nielsen with new ratings statistics
Posted Wednesday January 31, 2007, 3:09 am, Over one day old at PVR Wire
Filed under: Advertising, News, TiVo We already knew that TiVo was getting into the ratings business when it sold statistical data to Omnicom Media Group, and recently teamed up with IRI to offer even more advanced statistics on its customers viewing habits.
Read TiVo taking on Nielsen with new ratings statistics (Links)
TV Networks want credit for time shifted viewing
Posted Sunday January 28, 2007, 10:58 pm, Over one day old at PVR Wire
More recently however, TV Networks have began to realize that people watching time shifted content may still watch adverts, that fast forwarded adverts may still have an effect on viewers, and that in general time shifted viewing is still valuable to the advertiser and should be accounted for.
Read TV Networks want credit for time shifted viewing (Links)
CBS and TiVo advertising Deal
Posted Friday January 26, 2007, 5:25 am, Over one day old at PVR Wire
CBS was subsequently happy with the increased promotion for its shows. Now CBS has cut a deal with TiVo to actually encourage TiVo users to record its shows. From February 6th TiVo will embed interactive tags for two weeks to encourage TiVo users to record CBS' entire new Monday-night lineup.
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Ramping up for the Super Bowl
Posted Friday January 26, 2007, 5:11 am, Over one day old at POP! PR Jots
The Super Bowl is coming. The value of the press can help get a brand name in the popular lexicon, help reach consumers - all because a good number of people watch the Super Bowl more for the advertisements than the game itself.
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Comcast's onscreen guide ads rollout continues
Posted Thursday January 25, 2007, 2:22 am, Over one day old at PVR Wire
Filed under: Advertising, Cable TV, News, Comcast It seems to be a continuing trend for TV companies to start implementing adverts within the Electronic Program Guides (EPGs) of PVRs. Here on PVRWire we have discussed these ads appearing in some territories on Comcast PVRs.
Read Comcast's onscreen guide ads rollout continues (Links)
No More T-Shirts: Buttons On My Cap, Instead
Posted Wednesday January 24, 2007, 10:03 am, Over one day old at /Message
Last year, as I am sure that those who have been following /Message since its launch last January, I auctioned off my torso as a mannikin for corporate t-shirts. I sold off 240 days, which meant I was wearing t-shirts almost every day from 1 May to the end of December. | | | The outcome?
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Comcast's onscreen guide ads' rollout continues
Posted Wednesday January 24, 2007, 5:25 am, Over one day old at PVR Wire
Filed under: Advertising, Cable TV, News, Comcast It seems to be a continuing trend for TV companies to start implementing adverts within the Electronic Program Guides (EPGs) of PVRs. Here on PVRWire we have discussed these ads appearing in some territories on Comcast PVRs.
Read Comcast's onscreen guide ads' rollout continues (Links)
Lexus happy with TiVo Interactive Adverts
Posted Tuesday January 23, 2007, 5:25 am, Over one day old at PVR Wire
Filed under: General, Advertising, News, TiVo Lexus yesterday announced it has signed an upfront-advertising commitment with TiVo and will see the car manufacturer extend its use of TiVo's interactive and targeted advertising solutions.
Read Lexus happy with TiVo Interactive Adverts (Links)
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