Tags: corporate communications
Tags: corporate communications
Top 5 Lessons from the Wall Street Journal’s Reputation Rankings
Posted Friday February 2, 2007, 12:17 pm, Over one day old at B2B Insight Blog
What should be noted as significant is that only some of the reputation variables fall directly under the communications function. However, all of them impact the reputation and are areas in which communicatoins professionals should be providing qualitative and quantitative counsel.
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Reputation Risk Management from the Harvard Business Review
Posted Tuesday January 30, 2007, 12:17 pm, Over one day old at B2B Insight Blog
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Apple Changes Core Corporate Positioning and No One Notices
Posted Tuesday January 16, 2007, 12:17 pm, Over one day old at B2B Insight Blog
Emily Nagle Green of The Yankee Group has a good article on the new positionnig and the fact that the bigger Apple Inc. news that was ignored in favor of the iPhone.
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Economic Positioning: A Lost Baggage Example
Posted Wednesday November 15, 2006, 12:46 pm, Over one day old at B2B Insight Blog
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When the Medium becomes the Message…disaster and opportunity can strike
Posted Sunday November 12, 2006, 12:19 pm, Over one day old at B2B Insight Blog
Of course, this also has serious consequences for crisis management where a serious but not headline-worthy situation is amplified because it is broadcast over new media (YouTube + an LAPD video = national New York Times headline).
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Using Executive Roundtable Events for B2B Marketing
Posted Friday October 27, 2006, 12:12 pm, Over one day old at B2B Insight Blog
b2b marketing, b2b public relations, business marketing, conferences, corporate communications, executive, Executive Events, marketing, networking, public relations, roundtables
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Using Media for Direct to Audience Positioning: A Great Example from GE’s Ecomagination
Posted Thursday October 26, 2006, 12:12 pm, Over one day old at B2B Insight Blog
Technorati tags: GE, general electric, ecomagination, direct communications, direct mail, online advertising, online communcations, public relations, messaging, corporate communications, issues management
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Relaciones Públicas: ¿Gano algo con compuntoes?
Posted Saturday September 23, 2006, 12:17 pm, Over one day old at Relaciones Públicas - Blog de Octavio Isaac Rojas Orduña
Yo agregaría que he aceptado ser jurado (en realidad lo único que tendré que hacer es verificar la posición de la palabra inventada en los principales buscadores el día que finaliza el concurso) para APRENDER. * ¿Cuáles son los límites de las actividades de marketing viral en la web?
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Relações públicas: Difusão Editora apresenta duas obras na área de Cultura e Comunicação Organizacional
Posted Saturday September 23, 2006, 12:17 pm, Over one day old at Relaciones Públicas - Blog de Octavio Isaac Rojas Orduña
A obra ultrapassa a racionalidade técnica das ações e traça um paralelo reflexivo entre a visão de mundo e a evolução das organizações e assim traz ao leitor o estudo da cultura, seus significados e conceitos para, finalmente, mostrar o olhar estratégico sobre a organização.
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Relaciones Públicas: Análisis del Rajoy portavoz
Posted Saturday September 16, 2006, 9:11 am, Over one day old at Relaciones Públicas - Blog de Octavio Isaac Rojas Orduña
El tema del 11M fue, sin duda, en el que el desempeño de Rajoy como portavoz dejó más que desear... y todo porque es un asunto que prefiere no tocar y que, fue evidente en la entrevista, no domina en lo que respecta a la posición de su partido.
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