Tags: legal marketing
Tags: legal marketing
The Changing Nature of Business Events
Posted Sunday September 3, 2006, 9:16 am, Over one day old at Marketing Catalyst
When it was time to sit, everyone sat. Give them enough time and they may talk themselves out and pay attention just to take a break. Call random people out of the audience to read the award presentation and give them an official "honorary presenter" pin before they sit down.
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The Glue that Holds a Firm Together
Posted Sunday August 20, 2006, 9:01 am, Over one day old at Marketing Catalyst
What I have found, at least with the firms that I have known, is that one individual is the glue that keeps the firm stable and viable. Having witnessed it enough times my advise is for every firm to know, "Who is the glue", and spend time thinking and planning for that person not being there.
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Can You Admit What You Do Not Know?
Posted Tuesday July 25, 2006, 10:00 am, Over one day old at Marketing Catalyst
When I was a VP of Sales we would teach our sales reps to admit what they did not know on a sales call. It is a refreshing opinion supporting the concept that; it is more positive to admit to knowing less than to lose resources by insisting you know what you are doing (when you do not).
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What Will They Do?
Posted Tuesday July 18, 2006, 8:59 am, Over one day old at Marketing Catalyst
Heightened buzz - unfortunately, from competitors it will be of the negative sort spoken to other lawyers and possibly clients (their own) as they search for words to describe this "intrusion". Fortunately, their buzz will carry our message deeper, further, faster.
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Back to Big-Picture Planning
Posted Saturday June 24, 2006, 9:05 am, Over one day old at Marketing Catalyst
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6 Reasons Why Legal Marketing Is Fundamentally Unique
Posted Tuesday June 13, 2006, 9:05 am, Over one day old at lawfirmblogging.com
With that said, let me ask a question: What makes legal marketing different from, say, soft drink marketing? Tangibility When you buy your favorite cola, you can see, hold, and taste the product. But when you know you need to retain an attorney, where do you go? Soda is not legal services.
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Don't Be Afraid; Ask for the Business
Posted Saturday June 3, 2006, 9:57 am, Over one day old at Marketing Catalyst
Each month I get together with a couple of different business development networking groups. He asked, "So if I hear someone in the group talking about a company or person I'd like to meet should I just ask them about (the company/person) current legal providers? "Don't be so greedy!"
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When marketing starts from the middle
Posted Saturday June 3, 2006, 9:57 am, Over one day old at lawfirmblogging.com
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Are Law Firm Marketers Doomed?
Posted Saturday June 3, 2006, 9:57 am, Over one day old at lawfirmblogging.com
Lawyers are the professionals, and everyone else sits on the other side of the moat seeking recognition. and 2. there are those partners who are not willing to open their eyes or pockets to allow someone to teach them a thing or two that actually might lead to more productivity and business.
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Interview with Bruce Allen
Posted Monday May 15, 2006, 11:11 pm, Over one day old at lawfirmblogging.com
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