Tags: marketing

Tags: marketing

Novel idea: actually learn from users!

Posted Monday July 7, 2008, 5:34 am, Over one day old at Lee's new-look Better Communication Results blog

Examples range from the selling of advertising inside video games to dozens of small, experimental corporate-sponsored spaces in virtual worlds such as Second Life, to the fully realized first-person shooter America’s Army, developed as a recruitment tool for the U.S. Army.

Read Novel idea: actually learn from users! (Links)

Social Influence Marketing: It?s All About Your Peers

Posted Monday June 30, 2008, 7:04 am, Over one day old at Silicon Valley, Technology, Media InfoTalk

What influence do they have on you and what you purchase? Tags: Avenue A Razorfish, Jennifer Jones, Marketing, Marketing Voices, peer influence, shiv singh, social media

Read Social Influence Marketing: It?s All About Your Peers (Links)

Last week

Posted Wednesday June 18, 2008, 5:02 pm, Over one day old at The Tao of Mac

But that?s not the interesting aspect? no, the interesting aspect is that it was a right pain to go through the dozen boxes or so and put away half a metric ton of dusty paper on pristine shelves in a way that made sense, for a number of reasons.

Read Last week (Links)

Next gen marketers - be afraid, be VERY afraid

Posted Tuesday June 10, 2008, 6:33 am, Over one day old at Lee's new-look Better Communication Results blog

These kids—who have already made it through several rounds of competition—put on a 20-minute pitch that rivals the best I’ve seen from polished professionals with years of experience. The Emerson team could win, and I suspect they have an excellent chance.

Read Next gen marketers - be afraid, be VERY afraid (Links)

H&R Block Social Media Programs Success

Posted Monday June 9, 2008, 10:03 am, Over one day old at Silicon Valley, Technology, Media InfoTalk

As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. Tags: H&R Block, H&R Block, Jennifer Jones, marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter

Read H&R Block Social Media Programs Success (Links)

Next08 - Highlights from Attended Speaker Sessions

Posted Saturday May 31, 2008, 10:46 pm, Over one day old at E L S U A ~ A KM Blog

So what I will do from here is just share a line or two from the breakout sessions I attended and a quick thought on whether it would be worth while for you folks to watch the video replay or not.

Read Next08 - Highlights from Attended Speaker Sessions (Links)

Joe Vitale gives ?IT? away for almost free, and you?d be unbelievably stupid if you miss out because you hate long-form ugly sales letters on the net!

Posted Saturday May 31, 2008, 12:03 pm, Over one day old at Lee's new-look Better Communication Results blog

Let me explain… At 5:10 this evening, I hopped onto my computer to see if I had received an email that Joe Vitale promised he’d be sending out "early in the morning" his time — which is late in the evening my time.

Read Joe Vitale gives ?IT? away for almost free, and you?d be unbelievably stupid if you miss out because you hate long-form ugly sales letters on the net! (Links)

Next08 - Highlights from the Keynote Speaker Sessions

Posted Monday May 19, 2008, 7:50 pm, Over one day old at E L S U A ~ A KM Blog

Well, there are many many things, but I think that the first thing I should be sharing with you would be some quick, short notes on the various keynote sessions that I got to attend and which I am sure you would find rather interesting as well, specially for three of them!

Read Next08 - Highlights from the Keynote Speaker Sessions (Links)

It's a good thing I've been 'out of pocket' the last two days...

Posted Monday May 12, 2008, 4:52 am, Over one day old at ALLIED by Jeneane Sessum

Those bloggers (as specified above--and I'm on the sending and receiving end as I blog AND work in PR and marketing) who are now getting lots of pitches on everything from the latest thigh reducers to stories they might actually care about.

Read It's a good thing I've been 'out of pocket' the last two days... (Links)

Tips For Japanese Customer Research - Noriko Nakano

Posted Wednesday May 7, 2008, 7:41 am, Over one day old at Pacific IT Consulting

She gave the example how sometimes a foreign company may have a bigger hit than a Japanese company because sometimes Japanese “older” executives don’t have enough sensitivity to Japanese consumers.. and thus loose on a campaign or in market share.

Read Tips For Japanese Customer Research - Noriko Nakano (Links)

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