Tags: marketing
Tags: marketing
The Changing Nature of Business Events
Posted Sunday September 3, 2006, 9:16 am, Over one day old at Marketing Catalyst
When it was time to sit, everyone sat. Give them enough time and they may talk themselves out and pay attention just to take a break. Call random people out of the audience to read the award presentation and give them an official "honorary presenter" pin before they sit down.
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Someone care to sponsor my vacation to Cabo?
Posted Friday September 1, 2006, 10:02 am, Over one day old at seattleduck | kevin briody
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Rubel on Riding the Long Tail and the perils of the reach metric
Posted Wednesday August 30, 2006, 10:02 am, Over one day old at seattleduck | kevin briody
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SoaP Marketing Lessons
Posted Monday August 21, 2006, 10:01 am, Over one day old at seattleduck | kevin briody
Don’t try to own your brand or marketing campaign - you don’t, your fans and customers do, and the harder you try the more it will backfire. People want to be part of a story, not just observers. Without a compelling experience, you don’t have a meme that can spread.
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The Glue that Holds a Firm Together
Posted Sunday August 20, 2006, 9:01 am, Over one day old at Marketing Catalyst
What I have found, at least with the firms that I have known, is that one individual is the glue that keeps the firm stable and viable. Having witnessed it enough times my advise is for every firm to know, "Who is the glue", and spend time thinking and planning for that person not being there.
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Second Life Convention: RL Business in SL
Posted Saturday August 19, 2006, 10:16 am, Over one day old at POP! PR Jots
The thing for the large corporations is that they are trying to set up barriers to competitors from coming into SL - how do we as SL'ers make sure that companies do not interfere with the people who just want to do their thing in SL, or other companies...
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Second Life Convention Intro and Mitch Kapor
Posted Saturday August 19, 2006, 10:16 am, Over one day old at POP! PR Jots
But, you have things like the American Cancer Society opening an office in SecondLife, and you see that there is value because members in SL and ACS RL'ers wanted to do outreach within the community, and find ways to share information.
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Missing the point
Posted Sunday August 13, 2006, 9:10 am, Over one day old at ::HorsePigCow:: life uncommon
There is something to be said for surprise and delight - which is a whole other story, but my point is that community is built on trust and someone who puts themselves out there honestly has a leg up when it comes to community.
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Guest Blogger: The Poor Girl's Guide to PR
Posted Wednesday August 2, 2006, 12:07 pm, Over one day old at POP! PR Jots
My new (6th) book is out this month - "The Everything Blogging Book" - and because it was a "work-for-hire" project instead of a regular book deal like my previous books, there is no budget for promoting the book other than their already established formula.
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Stranger in a Strange Land: My Adventure at BlogHer
Posted Tuesday August 1, 2006, 9:21 am, Over one day old at POP! PR Jots
In a sentence, it was the most valuable blogging-related event I have attended in the past year. This is the only time that I have not seen the newbies attacked as idiots or undeserving the veterans attention, but rather working together to make the community better.
Read Stranger in a Strange Land: My Adventure at BlogHer (Links)
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