Tags: marketing communications
Tags: marketing communications
Ramping up for the Super Bowl
Posted Friday January 26, 2007, 5:11 am, Over one day old at POP! PR Jots
The Super Bowl is coming. The value of the press can help get a brand name in the popular lexicon, help reach consumers - all because a good number of people watch the Super Bowl more for the advertisements than the game itself.
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Broken Record Time: Bagging on Press Releases
Posted Monday January 22, 2007, 5:11 am, Over one day old at POP! PR Jots
What people don't get - especially non-PR people - is that, oh, the majority of PR is done at the local level, where people don't care about blogs or RSS. And, don't get me started on what a targeted press release distribution could have done for the Bloghaus.
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It's about transparency, Robert
Posted Sunday January 7, 2007, 5:10 am, Over one day old at POP! PR Jots
Tags: Nokia, FedEx, Windows Vista, Vista, Blogger Relations, Nokia Blogger Relations, Microsoft, Robert Scoble, Scoble, Andy Abramson, Review Programs, PR, Public Relations, Marcom, Marketing Communications, Marketing, Communications, Asymmetrical Marketing
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CES as a reporter (okay, a blogger)
Posted Sunday January 7, 2007, 5:09 am, Over one day old at POP! PR Jots
This is the year that CES has fully opened the door for bloggers to apply, and then worked with the Blog Business Summit people to "vet" the bloggers to make sure that they had not just started a blog a couple days prior to get a blogger pass.
Read CES as a reporter (okay, a blogger) (Links)
Crisis Blogging to Defeat a Meme
Posted Friday December 29, 2006, 5:15 am, Over one day old at POP! PR Jots
So, you create a Maileresque statement that such and such is dead (think, oh, the press release is dead or maybe social media is dead ). Tags: PR, public relations, marcom, marketing communications, marketing, communications, fluff, maileresque, 1984, flog, crisis blogging, social media
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The Ethics of the Blogosphere
Posted Friday December 29, 2006, 5:15 am, Over one day old at POP! PR Jots
There - that's one item that seems to have been missing from the Vista pitch. One of the people that has been attacked is Scott Beale. Scott has three posts - the first one, the response to the shit storm, and then his final solution to eBay the notebook - proceeds go to the EFF.
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Can Rubenstein save Kramer?
Posted Friday November 24, 2006, 5:07 am, Over one day old at POP! PR Jots
Tags: PR, public relations, marcom, marketing communications, communications, crisis communications, kramer, michael richards, rubenstein PR, howard rubenstein, seinfeld, blogs, vidcasting, techmeme, alexis bledel, wesmirch, lucky magazine
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A Community of Poseurs
Posted Friday November 24, 2006, 5:07 am, Over one day old at POP! PR Jots
Scott is one of the few people that can cross over so many communities - he's like that popular guy in high school that could cross the cliques and be friends with everyone. And that is why many web 2.0 companies are likely destined to fail: they cannot think beyond the Bay Area and Valley.
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Calling out fuckers
Posted Monday November 13, 2006, 5:07 am, Over one day old at POP! PR Jots
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Unclear on the Concept; Lessons from Blog Business Summit
Posted Friday October 27, 2006, 5:05 am, Over one day old at POP! PR Jots
Okay, back to the Blog Business Summit - there have been some great talks, and despite the dichotomy, people are learning more about measurement and more about communities, and while there's always going to be some inside blogball feel, there are people here that are asking questions.
Read Unclear on the Concept; Lessons from Blog Business Summit (Links)