Tags: pioneer marketing research
Tags: pioneer marketing research
That's one messed-up scale
Posted Thursday May 11, 2006, 10:08 pm, Over one day old at Inside Market Research
If you're going to have "No Change" in the middle of the scale, then 4 and 5 should be positive change, but 2 and 1 need to be negative change. I would always rather have 50 completed interviews on a well-designed question than 150 completed interviews on one that is seriously flawed.
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