Tags: pr
Tags: pr
Sony verliert Hip-hop-Maven
Posted Thursday December 21, 2006, 12:00 am, Over one day old at PR Blogger
Die PR-Agentur Zipatoni hat für ihren Kunden Sony ein cooles Hiphopper-Blog unter der Adresse www.alliwantforxmasisapsp.com (All I Want for Xmas is a PSP) aufgesetzt und wollte damit via Blog für die PSP-Box von Sony werben.
Read Sony verliert Hip-hop-Maven (Links)
Thoughts on Social Media Press Release
Posted Friday December 15, 2006, 12:12 pm, Over one day old at Marketing Roadmaps
Not all the commentary was critical, but clearly some of the criticisms were spurred by antipathy toward the firm itself, rather than any real issue with what they announced. When a "big name" screws up, whether Edelman or any other, by all means call them on it.
Read Thoughts on Social Media Press Release (Links)
Phony caught with flog
Posted Thursday December 14, 2006, 4:15 am, Over one day old at Media Culpa
Read Phony caught with flog (Links)
Karriere 2.0 denkbar
Posted Monday December 11, 2006, 9:22 pm, Over one day old at PR Blogger
Spannend dürfte es sein, in einigen Jahren diesen kleinen Test zu wiederholen. | | | | | Wie sieht es Ihrer Ansicht nach mit den Chancen in Marketing und PR aus, wenn ein Bewerber kein Interesse an Blogs, Podcasts oder am Web 2.0 insgesamt zeigt?
Read Karriere 2.0 denkbar (Links)
Bloggende PR-Junioren gesucht
Posted Monday December 11, 2006, 9:22 pm, Over one day old at PR Blogger
In der Regel wird für viele Stellen in der Kommunikationsbranche gar keine klassische Anzeige mehr geschaltet, sondern von den Bewerbern erwartet, dass sie sich selbst informieren oder sogar über ein gutes Netzwerk verfügen.
Read Bloggende PR-Junioren gesucht (Links)
Transparency and New Corporate Marketing (aka Building Intimacy)
Posted Friday December 8, 2006, 4:47 am, Over one day old at 30 Boxes | it's your life
It is one thing to pay lip service to the time honored business principle of “listening to the customer” but quite another to accept the challenge as a business. We have also updated lots of our email templates to include avatars and look more stylish look and feel.
Read Transparency and New Corporate Marketing (aka Building Intimacy) (Links)
Factiva Roundtable and Social Media
Posted Wednesday December 6, 2006, 5:08 am, Over one day old at POP! PR Jots
Niche blogs might not have a high audience, but they are reaching the right people. Relavence, influence and reach all have to do with the goal - what might be influential for one person and / or company might not be for other groups. And is the "who" more important than the "what"?
Read Factiva Roundtable and Social Media (Links)
Best books on public relations
Posted Sunday December 3, 2006, 11:44 pm, Over one day old at Media Culpa
Which books about public relations do PR bloggers (and others) praise? Well, Constantin Basturea has been innovative again so you simply go to Crispynews and check out the Digg style PR list. Or add your own favourite. Tags: PR, public relations, PR, böcker. Ping.
Read Best books on public relations (Links)
One in Ten
Posted Thursday November 30, 2006, 3:11 pm, Over one day old at Richard Edelman - 6 A.M.
Read One in Ten (Links)
From Defense to Offense - The Next Phase for CSR
Posted Thursday November 30, 2006, 3:11 pm, Over one day old at Richard Edelman - 6 A.M.
As companies assemble dedicated groups of CSR specialists (as does NIKE), I hope they will look to bolster an organization's subject matter expertise in business operations and geographies, and not look to create functions that duplicate (and compete with) PR.
Read From Defense to Offense - The Next Phase for CSR (Links)
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