Tags: word of mouth
Tags: word of mouth
Reading List : Communities and Word of Mouth Marketing
Posted Friday September 12, 2008, 2:24 am, Over one day old at MSDN Blogs
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101 Dumbest Moments in Business
Posted Thursday January 25, 2007, 3:09 am, Over one day old at AdJab
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Get Wize: Using product opinion data for reputation tracking
Posted Monday January 22, 2007, 12:17 pm, Over one day old at B2B Insight Blog
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People not talking about ads, they're talking about word-of-mouth
Posted Monday January 22, 2007, 3:13 am, Over one day old at AdJab
Filed under: Word of Mouth People aren't talking about your ads, marketers, they're talking about what they're friends are talking about. So while the ad was not the direct motivator it did have a role to play.
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TalkTrack and the Conversational Geography of WOM Project
Posted Wednesday May 17, 2006, 10:34 am, Over one day old at Word-of-Mouth Communication Study
Even more specifically, companies that specialize in designing organized WOM marketing programs can then compare data they gather from participants in organized WOM marketing programs to what non-participants (or "everyday people"; the type TalkTrack is tracking) are doing.
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